Hello! I'm Yuxuan, a Multidisciplinary Communicator.

I'm passionate about harnessing the power of creative storytelling and strategic thinking to develop compelling narratives that resonate with global audiences.

By harmonizing visual and written communication, I craft impactful solutions that captivate and drive meaningful change. With expertise in design, strategic communication, and digital media, I create engaging content that informs, inspires, and ignites conversations across diverse platforms. My multidisciplinary approach allows me to develop effective strategies that bridge cultural boundaries and effect positive change on a global scale.

Education

University of Pennsylvania|Master of Public Administration 2022-2023

Courses: International Public Policy, Quantitative Reasoning, Forecasting & Program Evaluation, Cross-sector Collaboration, Leadership Theory & Practices
Wharton Executive Education: Business Analytics: From Data to Insights (Certificated)

New York University|Bachelor of Fine Arts 2017-2021

Major in Fine Arts; Minor in Business Studies(Marketing)

Courses: Graphic Design, Design Fundamentals
Stern Business School Electives: Intro to Marketing, Management and Organization, Digital Business Strategy

Core Skills

Creative Strategy, Graphic Design, Digital Marketing Strategy, Branding and Positioning, Content Creation and Copywriting, Digital Marketing (SEO SEM), Social Media Management, Project Management, Research, Communication & Presentation, Community Management, Public & Media Relation Management, Campaign Evaluation, Data Analysis, Data Visualization, Analytical Thinking

Tool Proficiency

Adobe Creative Suite, Canva, Figma, Mailchimp, Procreate, SharePoint, Drupal, Microsoft Excel, R studio, Tableau, SurveyMonkey, Google Forms, Google Analytics, Facebook Insight, Hootsuite, Sprout Social

5/16/2024

Grow SEO Traffic from Scratch

By employing targeted marketing, compelling content, seamless user experiences, and incentivization strategies, my efforts aim to cultivate a thriving community of students and teachers. Together, we foster language proficiency, cultural exchange, and empower lifelong learning journeys on GrapeTalk.

5/14/2024

As the co-founder of this sustainable fashion brand, I directed the creative direction and the end-to-end process of brand ideation, identity design, web design, social media marketing, event planning and online campaigns.