Openbox.io

Openbox.io, a crypto marketplace launched in 2022 in the newly competitive web3 space, was in dire need of organic traffic. The team sought to replicate the success achieved with Curator.io by building another SEO-driven SaaS business. Six months prior, I was enlisted to create SEO content for Curator, a social media aggregator that had already achieved impressive SEO results. My role was to maintain current rankings, improve conversion rates from blog posts, and target new key phrases. Based on our successful track record with Curator, CEO Michael Choo confidently entrusted me with the task of driving traffic for Openbox.io.

Approach

I consistently conduct thorough topic and competitor research to uncover valuable keyphrases to target for Openbox.io. I craft articles ranging from 1500 to 3000 words, depending on the competitiveness of the key phrase. Initially, I prioritized writing bottom-of-funnel pieces to generate an immediate influx of high-value traffic, focusing on articles targeting competitor alternatives queries. Subsequently, I expanded my efforts to develop comprehensive and valuable topic clusters for keyphrases (Facilitated the acquisition of 970 keyphrases) at every stage of the conversion funnel.

Results

  • Acquired both traders and creators as customers

  • Expanded Project Portfolio extensively

  • Achieved a remarkable 7200% increase in organic traffic

  • Directly contributed to Openbox.io reaching $10k MRR with our cost-effective product and strategic marketing approach

Social Media Content Management

In my role managing Openbox's Official Twitter Account, my primary objective is to enhance engagement. This involves crafting tweets that not only grab attention but also align seamlessly with our brand identity and messaging. To stay competitive and identify opportunities for improvement, I regularly benchmark our Twitter activities against other leading projects in the industry. Effective calls to action (CTAs) are an integral part of my strategy, encouraging users to interact with our content through actions like retweets, comments, and website visits. Twitter Analytics plays a crucial role in gathering insights into our tweet performance, guiding my decision-making process. Additionally, I ensure that our tweets are scheduled for optimal times when our target audience is most active on the platform. To expand our reach further, I leverage paid promotion, which allows us to reach a broader audience and achieve specific marketing objectives. This holistic approach aims to maximize engagement and elevate Openbox's brand visibility on Twitter.

As a key member of the Openbox team, I played a pivotal role in coordinating the development and implementation of compelling design assets for our pitch presentations, whitepaper, websites, and reports. This encompassed creating and executing original design work to showcase the Openbox NFT marketplace pitch deck and white paper. Through my contributions, we were able to present our vision and value proposition with professionalism and visual appeal, leaving a lasting impression on potential investors and stakeholders.

Creating a target audience persona and customer journey

This process allowed us to gain a deeper understanding of our audience, tailor messaging to their needs, and guide them effectively through the decision-making process. By targeting specific touchpoints and leveraging advocacy opportunities, we crafted a focused marketing strategy that drives conversions, fosters customer loyalty, and positions Openbox as a leader in the Web3 space.

As a Marketing Strategist, I'm adept in planning and executing community-facing content strategies that fostered engagement, built brand loyalty, and elevated Openbox's presence in the Web3 ecosystem. By understanding the target audience's interests and needs, I created personalized content that educated, inspired, and entertained. Through strategic blog articles, social media engagement, and interactive events, I successfully nurtured a thriving community that amplified Openbox's reach and positioned it as a trusted leader in the Web3 space.

Building a Vibrant Community with Shared Values

Initiating the "Hope for Ukraine" NFT campaign, I played a leading role in mobilizing artists and project owners to join our platform by listing tokens for trade contributing transaction gains for war victims, and raising awareness about the ongoing crisis in Ukraine.

I planned and coordinated a series of impactful webinars and AMAs (Ask Me Anything sessions) that allowed us to engage with our community directly and expand our influence. These events served as platforms for discussing the project's goals, sharing stories from the beneficiaries, and involving participants in meaningful discussions about the situation in Ukraine. We saw a remarkable increase in community engagement and communication during and after these sessions.

In addition to these virtual live events, I actively managed our community engagement on Discord, fostering an environment where participants could share their thoughts, ideas, and support for the cause. This ongoing communication was crucial in maintaining interest and mobilizing our community to take action.

In Short, the "Hope for Ukraine" project exemplified my dedication to leveraging art and digital platforms to make a positive impact on the lives of those affected by the crisis in Ukraine.